Photo of Diana 'Lady' Dane,

Diana 'Lady' Dane Broker

As one of the original founders of DASH Carolina, and now as President, I see my role as a true Integrator — doing whatever it takes to help our agents thrive and to turn our bold vision into reality. I thrive behind the scenes where I can implement the intelligent systems and processes necessary to fulfill our mission of a Better Way to Real Estate, and where I can help DASH retain its position as one of the largest real estate brokerages in the Triangle.

Simply put - my job is to enable our talented agents to get in front of clients, build trust and be someone in YOUR corner. I give them the tools and resources they need to be available, be themselves and be knowledgeable. And when it works, it’s magic.

I am constantly moving and hustling — for our agents, for the firm and for all the buyers and sellers we service. I’ve always been that way and it’s how I do my best work, which began back in the early 90s when I started my career in restaurant marketing and branding for leading chains, including Applebee’s International, Inc., Houlihan’s and LongHorn Steakhouse. After successful stints in Kansas City and Florida, I ultimately landed in Raleigh where I rose to the title of Associate Director of Field Marketing. Eventually I found my way to real estate and DASH presented a unique opportunity to translate my experience in brand development and stewardship; advertising and media strategy; creative thinking and leadership into valuable experience and expertise for our team and clients. On the flip side, I tend to play 'therapist' to the agents/staff that need a safe space to talk about their life and business...I would tell you, it's just what I do. But business will tell you...it helps us to be the best we can be, and the reward is bigger than anything that could be paid.

To me a perfect vacation is one where I come home totally exhausted from doing too much. Outside of work, I love to golf and stay active, and I cherish the time I get to spend with my husband and two dogs, Dumb and Dumber (real names - Ruthie and Lily).

Need a process or a good talk? Call me. I'm here to help.

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